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Winning Edge
#55 How You're Being Lied to with Statistics
Historical Context:
- 1965: Darrell Huff testified before U.S. Senate about misleading statistics
- Author of "How to Lie with Statistics" - best-selling statistics book ever
- Secret: Tobacco industry paid him to discredit smoking-cancer studies
- Was working on unpublished book: "How to Lie with Smoking Statistics"
Three Quick Tests to Spot Misleading Stats:
1. The Zoom Test
- Ask: How different would this number look if I zoomed in or out?
- Consider different time frames, geography, or demographics
- Would the trend hold with more context?
2. The Crop Test
- Ask: What's missing from the frame?
- What's been left out that would change your perspective?
- Look for omitted context or qualifying information
3. The Source Test
- Ask: Who took the picture?
- Check incentives of data collectors/presenters
- Be wary when same entity collects and presents data
Real Example - Shapiro Administration Claim:
- Claim: "300,000 Pennsylvanians could lose health coverage"
- Zoom Test: Used highest possible estimate
- Crop Test: Includes healthy adults who could work 20 hours/week will not to keep their benefits; includes ineligible people removed from Medicaid
- Source Test: Data from administration supporting their own argument
Final Gut Check:
- Ask: Do I want this data to be true?
- We're most easily fooled when numbers confirm our hopes
- Be especially skeptical of data that supports what you already believe
Bottom Line: You can't stop people from twisting numbers, but you can prevent them from tricking you.
Sources: U.S. Senate Commerce Committee Hearings (1965); Reinhart, Alex. "Huff and Puff" Significance (2014)
For more tips on evaluating statistical claims, refer to the accompanying one-page PDF.
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