Winning Edge

#55 How You're Being Lied to with Statistics

Commonwealth Partners

Historical Context:

  • 1965: Darrell Huff testified before U.S. Senate about misleading statistics
  • Author of "How to Lie with Statistics" - best-selling statistics book ever
  • Secret: Tobacco industry paid him to discredit smoking-cancer studies
  • Was working on unpublished book: "How to Lie with Smoking Statistics"

Three Quick Tests to Spot Misleading Stats:

1. The Zoom Test

  • Ask: How different would this number look if I zoomed in or out?
  • Consider different time frames, geography, or demographics
  • Would the trend hold with more context?

2. The Crop Test

  • Ask: What's missing from the frame?
  • What's been left out that would change your perspective?
  • Look for omitted context or qualifying information

3. The Source Test

  • Ask: Who took the picture?
  • Check incentives of data collectors/presenters
  • Be wary when same entity collects and presents data

Real Example - Shapiro Administration Claim:

  • Claim: "300,000 Pennsylvanians could lose health coverage"
  • Zoom Test: Used highest possible estimate
  • Crop Test: Includes healthy adults who could work 20 hours/week will not to keep their benefits; includes ineligible people removed from Medicaid
  • Source Test: Data from administration supporting their own argument

Final Gut Check:

  • Ask: Do I want this data to be true?
  • We're most easily fooled when numbers confirm our hopes
  • Be especially skeptical of data that supports what you already believe

Bottom Line: You can't stop people from twisting numbers, but you can prevent them from tricking you.

Sources: U.S. Senate Commerce Committee Hearings (1965); Reinhart, Alex. "Huff and Puff" Significance (2014)

For more tips on evaluating statistical claims, refer to the accompanying one-page PDF.


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