Historical Context:1965: Darrell Huff testified before U.S. Senate about misleading statisticsAuthor of "How to Lie with Statistics" - best-selling statistics book everSecret: Tobacco industry paid him to di...

The Scale of Growth:Pennsylvania's population: grown only 10% in 50 yearsState government budget: increased over 40% in just 5 yearsGovernor Shapiro's budget: crosses $50 billion mark for f...

9 Insights from the Latest PA Polling:Governor Shapiro's Standing:58% favorable, 24% unfavorable rating personallyBut voters don't like his budget9 Key Poll Insights:1. Cautious O...

Historical Context:1996: President Bill Clinton signed welfare reform despite internal oppositionSigned due to political reality that the public wanted reformCurrent Poll Results (Communication Concepts, May 31...

The Peter Marsh Story - British Rail (1977):Ad executive faced challenge of marketing failing British Rail systemTrains didn't run on time, ridership falling, public hated experienceMarsh staged a powerful demonstr...