The hardest part of storytelling is knowing where to begin.Most people start with way too much setup… or none at all.Use one simple formula to fix it:“So…” + Specific Time + Person + Action + Place + Goal/Tension...

SummaryOver the last 25 years, American politics has swung back and forth like a pendulum—every “permanent majority” has proven temporary. From Bush’s “thumpin’” in 2006 to Trump’s return in 2024, one truth stands out: no single win ...

Twenty days before the 1980 election, Reagan’s team debated one question: should he face Carter again?A memo warned his biggest hurdle was proving he was competent, compassionate, and not dangerous.In the final debate, Re...

Even the best speakers lose people after 90 seconds.To keep attention high, use attention spikes—moments that re-engage your audience.Think of attention like a power line: if you go too long between interesting mom...

In June 1984, Hal Riney sat at a bar and began to write. Over the course of a few hours, he drafted the scripts for what would become the most iconic ads of Ronald Reagan’s reelection campaign. One of them was Morning in America.<...