Winning Edge
Giving you the tools to lead and influence in the policy arena.
Podcasting since 2023 • 75 episodes
Winning Edge
Latest Episodes
#75 How to Fight Back Against FUD
The 1960 Attack:Democrats ran ad: "Would you buy a used car from this man?" with Nixon's picturePurpose: attack with Fear, Uncertainty, and Doubt (FUD)1960: Fighting Emotion with Facts (Failed)
•
7:04
#74 Fear, Uncertainty, & Doubt
What is FUD:Acronym: Fear, Uncertainty, and DoubtCreated by former IBM engineer Gene Amdahl 50+ years agoAppeals to emotion rather than factVirginia Election Case Study:Redist...
•
4:37
#73 The 90 Second Phone Pitch
This week marks just over 200 days until Election Day. Just 29 weeks. If you haven’t started fundraising yet, now is the time.In previous episodes, we’ve covered how to overcome your fear of fundraising, how...
•
3:45