#33 Crafting Voter-Driven Messages

Creating memorable introductions and discussing issues:

• Allan Dib's formula for introductions: Problem + Solution + Story
• Example for an electrician: "You know how [Problem: there's that one light that doesn't work]? Well, [Solution: I'm an electrician who fixes lights]. In fact, [Story: I just replaced 8 fixtures for a customer]."
• This framework also works for campaign issues:
• Inflation example
  • Problem: Rising grocery costs
  • Story: Family only eating out for kids' birthdays
  • Solution: Your policy proposal
• Small Business example:
  • Story: Family cutting back on eating out
  • Problem: Local restaurants and servers affected
  • Solution: Your policy proposal
• Tips for using this method:
  • Listen for relatable stories when going door-to-door
  • Record voice memos retelling stories with added details
  • Collect anecdotes to make policies more relatable
• The formula works because stories stick and specifics sell, making abstract issues personal

Source: Dib, Allan. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (p. 54). Successwise. Kindle Edition

For more tips on creating memorable introductions and discussing issues effectively, refer to the accompanying one-page PDF.

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