#26 Acing Your Radio Interview

• Candidates will encounter two main types of radio interviews: Talk Radio and News Radio
• For Talk Radio interviews (5-8 minutes, live):
  • Plan: Know your audience, have one main point, prepare stories, and decide on the emotion to convey
  • Practice: Tell stories quickly and engagingly, and rehearse answers to potential questions
  • Personality: Compliment the host and amp up your personality by 10-15%
• For News Radio interviews (prerecorded):
  • Plan: Prepare short, soundbite-friendly answers and stories
  • Practice: Deliver crisp 30-60 second responses
  • Advanced Practice: Listen to the reporter's previous interviews and practice answering their questions
  • Personality: Match the show's tone and tenor
• Technical details: Find a quiet place, use a decent microphone or headset, and record your side of the interview
• Focus on having a plan, practicing, and showing your personality to ace your radio interview

For more tips on mastering radio interviews, refer to the accompanying one-page PDF.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

For more, visit our website: www.thecommonwealthpartners.com