Winning Edge
Giving you the tools to lead and influence in the policy arena.
Podcasting since 2023 • 82 episodes
Winning Edge
Latest Episodes
#82 Your Personal Focus Group
Ever wished you could put voters from your district in a room for a focus group? You actually can - but not the way you might think.Focus groups grew out of World War II-era "focused interviews" and became a staple tool because you can't...
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5:24
#81 Keep Digging: There’s a Pony in There Somewhere
One year after his inauguration, President Ronald Reagan spoke about the year's progress ahead. He told the joke about a father with two...
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3:28
#80 3 Videos Every Campaign Needs
Short campaign videos fail for the same reason most first dates do - one person talks about themselves and never thinks about it from the other person's perspective. To avoid this, think like a voter. If you scrolled a candidate's social media,...
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6:24